Dynamic Retail Solutions - Food Broker
Category Audits...
Category Audits are a great way to investigate the potential of your product range. Category Audits analyse the market that you intend going into and will give you vital information to make that next decision on whether or not pursue ranging in the retail market.
Category Audits contain...
Market Size, Segmentation and Growth.
Category SWOT (Strengths, Weaknesses, Opportunities and Threats).
Competitive environment synopsis (brands, products and pricing).
Preferred packaging configuration.
Target retail price points for various size / configurations.
Retailer feedback and insights.
Retailer review dates.
Retailer required margins.
Retailer required trading terms.
Retailer distribution requirements.